Stylists were cold-dropping into salons with Instagram portfolios in hand. Owners were posting on Craigslist and crossing their fingers. It was chaotic, inefficient, and completely out of sync with the creative energy of the beauty world. The mission? Reimagine how talent and salons find each other—and finally bring some polish to the process.
Partnering with the co-founders, I led a design sprint to uncover what really wasn’t working. The answer: almost everything. We mapped pain points, redefined the journey, and built a working prototype of a native iOS app that let stylists showcase their work and match with salons that fit their vibe. Salons got curated, professional profiles at their fingertips. We didn’t just fix the system—we elevated it.
When going zero-to-one, building a flexible infrastructure helped ensure they were pigeon-holed in future decisions.
Launching with the right operational support, such as feedback loops and iterative testing was imperative to early adoption.
Changing course when evidence supports it can lead to much strong outcomes.
See how rapid iteration, sharp user focus, and clear priorities led to a solution that scaled operations and unlocked new business value.
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