The best products come from those who collaborate openly and act with positive intent.

I thrive on collaborating cross-functionally, listening and absorbing varying points of view — from engineers and researchers, to product marketing and executives — to find the common thread that weaves through them all.

My thought philosophy.

balance.

We’re people first.

Let’s cultivate diversity and individual passions, be inspired from all aspects of life, and ensure we remember the who and why of what we do.

growth.

I don’t know everything.

I freely admit I don’t know everything. It’s through autonomy and purpose that we dig in, gain knowledge, and grow.

AUTHENTICITY.

Compassionately honest.

I believe through transparency and doing more listening than talking, a genuine trust and respect is built between people.

simplicity.

(n). freedom from complexity.

No matter how ill-defined or complex an problem, there’s only one way to deliver it back — simple and intuitive.

my design journey

Once upon a time, in a galaxy, far, far away…

Okay, not exactly. Though growing up in a small, mid-western town, it kind of felt like a faraway galaxy. Exposure to design wasn't exactly… er, abundant.

As a kid, I fell in love with drawing character art, specifically comic book characters. Teenage Mutant Ninja Turtles and Spider-man were always my go-to's. A big reason for this passion stemmed from watching the talent pour out of my cousin, Kaleb (who now is a published author of graphic novellas). When I wasn't drawing TMNT, I was often building LEGO. It was the only time I'd beg my parents for a Happy Meal (okay, that's probably a lie).

As I got older, though, I began putting aside comic books (but not LEGO) as my attention shifted to consumer branding. I'm a sucker for a good, clean brand. It began with luxury car brands — BMW, Mercedes, Aston Martin — but quickly expanded into all different kinds of products.

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Senior Manager, Product Design

Jul 2023 - Present

Motive is an technology company connecting and automating physical operations to transform the safety, productivity, and profitability of the businesses that power the physical economy.

  • Defined both near-term and long-term strategic initiatives expanding Wrapbook‘s payroll service with an accounting solution that supported new business segments such as Netflix, Biscuit, and Warner Bros

  • Oversaw multiple cross-functional initiatives and standardized practices that scaled design consistently across a variety of teams and more than 100 engineers

  • Partnered with product managers to define problems, goals, and roadmaps to launch new products and services

  • Provided indirect leadership and mentorship to the design team aiding in identifying paths that lean into their strengths

  • Collaborated with writers, researchers, product specialists, and engineers to distill qualitative and quantitative feedback to unearth recurring themes and promote data-informed design decisions

Design lead, Wrapbook

Nov 2021 - Mar 2023

Wrapbook is a SaaS platform handling onboarding, timecards, payroll, and insurance for production management in tv, commercials, and film.

  • Defined both near-term and long-term strategic initiatives expanding Wrapbook‘s payroll service with an accounting solution that supported new business segments such as Netflix, Biscuit, and Warner Bros

  • Oversaw multiple cross-functional initiatives and standardized practices that scaled design consistently across a variety of teams and more than 100 engineers

  • Partnered with product managers to define problems, goals, and roadmaps to launch new products and services

  • Provided indirect leadership and mentorship to the design team aiding in identifying paths that lean into their strengths

  • Collaborated with writers, researchers, product specialists, and engineers to distill qualitative and quantitative feedback to unearth recurring themes and promote data-informed design decisions

Design lead, High Alpha Venture Studio

Jul 2020 - Nov 2021

High Alpha Studio conceives, designs, and launches new B2B enterprise software companies.

  • Led product strategy and 0-to-1 design execution for five Studio company launches and three others the Studio chose to invest in

  • Partnered with executive leadership and engineering teams to understand technological and business opportunities and constraints to design and launch high quality work that advanced each company’s mission

  • Shaped the evolution of the Designers in Residence program, establishing processes and goals for each designer to have a successful transition into various Studio companies as lead designers

  • Implemented internal design organizational practices leading to measurable efficiencies across the team

Design director, OODA Health

Jan 2019 - Jun 2020

On May 13, 2021, Cedar announced agreement to acquire OODA Health. Cedar is a consumer platform that reduces administrative and billing friction, leading to better outcomes for providers, payers, and the people they serve.

  • Hired, coached, and developed design team to contribute their voice through design critiques and meet key performance indicators set at the executive level

  • Transformed the organizations design operations in order to deliver on two aggressive product launches in less than a year

  • Delivered the core experience of OODAPay, a financial product, contributing to a customer satisfaction rating above 90 percent in healthcare billing

  • Led company rebrand initiative to coincide with a product launch at one of the nation’s largest healthcare conferences

  • Led product and engineering stakeholders to deliver a comprehensive design system that reduced front-end engineering time by nearly 40 percent

Founding member, Mighty.

Jul 2015 - Jan 2019

Mighty is a digital strategy and design studio delivering web and mobile solutions that produce meaningful results through user-first experiences.

  • Led the company’s design strategy and philosophy earning a featured spot on the 2017 Entrepreneur 360™ list and recognized as a Leading Austin Agency by Clutch.co in 2018

  • Supported design team’s professional growth and development through weekly 1:1s, goal setting, and implementation of individualized development plans

  • Recruited, interviewed, and hired full-time team members as business scaled

  • Managed critical business operations including, recruiting, payroll, accounts payable and receivable, budgeting, and legal

  • Identified, negotiated, and managed contractual partners

Principal product designer, Handsome

Aug 2014 - Aug 2015

Handsome is a holistic experience design agency specializing in digital products, platforms, and brand communications.

  • Principal product designer for a high-profile responsive web application in cybersecurity

  • Led design of a native iOS app in consumer retail from vision through beta launch

  • Partnered with multidisciplinary teams to assure design coherence and quality across client projects

  • Established standards for tools, file management, and reviews for a rapidly growing company

Senior product designer, LLM, Inc.

Sep 2012 - Aug 2014

LLM, Inc. unifies the legal process by combining legal holds, case strategy, budget management, review, and analytics in a single, web-based platform.

  • Partnered with executive team to analyze existing customer use cases and identify potential opportunities

  • Executed flow diagrams, outlined functional requirements, and high-fidelity designs of new product features

  • Leveraged data and other objective information to support design decisions

  • Contributed to the near and long term visions for features across applicable devices

Recognition & speaking

  • Panel speaker at SXSW 2014 discussing technology advancements in the legal industry

  • Founded company that appeared on the 2017 Entrepreneur 360™ list

  • Founded company recognized as a Leading Austin Agency by Clutch.co in 2018

  • Contributed to the near and long term visions for features across applicable devices

  • Hosted members of Google’s accessibility team during Austin Design Week ‘18

  • Member of Invision’s Design Leadership Forum

  • Invited to speak about designs systems at multiple Austin Startup Meetups

  • Mentored CEOs on design team recruitment and organizational scalability