Patients were drowning in a flood of cryptic bills, months after care. Confusing codes. Conflicting statements. No answers. Just frustration. As the first design hire at OODA, I stepped into the chaos with a bold mission: flip the system. What if billing wasn’t a post-visit puzzle, but a clear, human-centered experience from the start?
OODAPay turned scattered, jargon-filled statements into one intuitive view—merging charges, ditching legalese, and empowering patients with tools like SMS-to-pay, flexible plans, and passwordless access. Designed through constant feedback and testing, it didn’t just simplify billing—it rebuilt trust. In early pilots with Blue Shield of California, we saw 96% patient satisfaction. Billing didn’t have to be awful—and we proved it.
On May 13, 2021, Cedar announced agreement to acquire OODA Health.
Designing for healthcare is loaded with bureaucratic red tape. I could get frustrated by it, or I could embrace it as a design challenge.
HIPAA regulations kept us from talking directly with customers, so we had to get creative when validating ideas.
No one knew OODA; the relationship was with their payer. This forced me to think systematic and modularly to design a product flexible for all kinds of payer brands.
This project started with a big question: how do we build something that actually moves the needle? From early concepts to tested prototypes, every step was grounded in solving working-class pain points.
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